Our client is the in-school, student-run cafe called Muse. The Muse wants a commercial that they can play on the school monitors to draw in more business. They gave us complete artistic freedom to portray Muse as a place of creativity for the culinary students who work there as well as the customers who frequent it.
The talent in the room was pretty evenly split into 2D and 3D animators, so we meshed everyone's skills to create a commercial with a cel-shaded 3D environment and 2D characters inhabiting said environment. There was a little hesitation when we started about how well everything would come together in the end, but so far, it's looking pretty good.
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